Declining year 2002

Market research Gross advertising expenditure in Switzerland fell by 2.6% to CHF 3.763 billion last year, with only radio (7.9%) and billboard advertising (4.8%) performing positively, according to Media Focus. Furthermore, only teletext achieved a very slight increase (0.1 percent). All other media suffered losses, some of them steep. Among the losers, consumer magazines suffered the least (-0.5%). However, daily newspapers (-3.7 percent) and trade journals (-7.7 percent) suffered heavy losses. The downturn was no less dramatic for cinema (-5.8%), internet advertising (-11.9%) and television (-6.7%). However, Media Focus notes that this loss is largely due to the closure of Tele 24 and TV 3 at the end of 2001. The SRG stations remained at the previous year's level, while the advertising windows of foreign stations even increased by 12%.