Back pain? No thanks!
Like everyone else, marketing and sales professionals and managers often struggle with back pain. In addition to maintaining proper posture while working, it’s therefore a good idea to incorporate a sensible exercise routine to balance things out. Helsana, a partner of Swiss Marketing, shows how.
Back pain is one of the most common reasons for consulting a doctor. In many cases, it can be prevented or improved with targeted exercises. Viktor Röthlin, ambassador for Helsana's "Healthy Ideas": "In my day-to-day work as a physiotherapist, I have come across many people with back pain. In the following, I will show you which exercises you can do to strengthen your back and core. It is best to do this program three times a week in different positions." The easy basic exercises challenge the body holistically. First the front, then the side and finally the back core muscles are trained. Try to hold the starting position for 10 seconds. Then perform the controlled movement for a further 10 seconds. As soon as you are strong enough, you can extend the movement time to one minute.
