Rotor is completely set to Olive
Following a pitch for specialty retailer Dumet, the Zurich-based agency Rotor has been commissioned to develop a new olive brand. The company is undertaking this initiative as part of its plans to expand internationally.
After a pitch, the Zurich agency Rotor is able to develop a new olive brand for the specialty retailer Dumet. The company is undertaking this effort with a view to expanding abroad. The work includes the development of the logo including claim, the redesign of the packaging for the twelve olive varieties as well as the development of all communication media for the launch campaign in Austria.In addition, tastings and introductory price campaigns are planned in 26 Super Spar stores to raise awareness. The central medium is an A6 leaflet, which introduces each olive variety and provides information on taste, cultivation region and production process. Dumet AG has specialized in the selection, refinement and distribution of Mediterranean specialties for over 30 years.
Responsible at Dumet:
Josef Arnold (Head of Marketing and Sales) and Ueli Dubs (Chairman of the Board of Directors and owner). Responsible at Rotor Agentur für Kommunikation: Alexander Gessert (CD), Sascha Kieslinger (AD), Sandra Eichenberger (Desktop), Luca Santarossa (Consulting), Suzanne Regez (Consulting Assistance) and Martin Hauser (Production). Photo: Matthias Auer, Auer Fotostudio. Leaflet/Flyer:
