Reds are in the picture

Political advertising In the election campaign for its municipal council, the Zurich SP is also using cinema commercials for the first time.
appeal to a new group of voters and bring them to the polls.
With this in mind, the SP of the city of Zurich has been looking for new ways of
to attract a younger audience in particular to their concerns.
interest. For the first time in the history of election advertising in the
Switzerland, the Social Democratic Party has announced the following
municipal elections in Zurich therefore relied on cinema spots. Realized
the five spots were created by Andrew Katumba and his Bossa Films "as a
technical experiment" and therefore with free labor and sponsors,
i.e. "with zero budget, because we care about the elections".

The five spots of ten seconds each are based on the
Testimonial ad campaign of the SP. Voters and SP sympathizers
express their views on topics that are of personal concern to them. The
circuits with digital projection in 21 cinemas in the city of Zurich via
12,000 francs for the whole month of January, which is "substantially
cheaper than advertisements," calculates the red party. With the choice of cinemas
such as Cinemax or Corso, one also hopes to attract voters who would otherwise not
absolutely react to political advertising. "In the movie theater, our advertising
undivided attention," hopes SP secretary Susanne
Twerenbold.

However, the SP of the city of Zurich is also focusing on revolutionary
Methods. After seeing that the free newspaper 20 Minuten
regularly has its front page wrapped for paid advertising, wanted to
the SP could also realize a similar idea with the Tages-Anzeiger. For
the last Züri-Tipp in the old year, the publishing house has decided to
no problem according to a survey by the editorial team, although there is "no
secret is that part of the editorial team was not enthusiastic," as
Party leader Koni Loepfe explains.

Shortly before the election on February 12, four more
unconventional posters are used. These show the already
incumbent city councillors in a caricature by Nico. For the fourth time
For the third time, the Zurich SP advertisement is being written by Rolf Preisig. Raymond Naef
is responsible for the graphics. Hermann Strittmatter plays privately and
"without fee" an advisory role as a strategist.   

Andreas Panzeri