Rose star provides a change of scenery
The story of the Wild Man dates back 500 years. The Lucerne-based agency Rosenstar is giving the hotel a refreshing new communications identity that pays tribute to its long tradition.
As inspiration for the appearance of the Hotels served wallpaper patterns and fabric covers. For Jana Yaacoub, co-owner of Rosenstar, the agency for values and design, it was clear from the start: "This variety of colors, shapes and patterns is unique. It is the basis for the new appearance of the Wild Man." The communication appearance combines these visual impressions with the brand promise of the Wilden Mann, "Experience history".
"We wanted to bring the myriad details hidden behind the rather inconspicuous facade to the outside world and at the same time combine tradition with contemporary design," says Jana Yaacoub. This was achieved in exemplary fashion with the redesign of the logo. An atmospheric imagery, detail shots as well as a multitude of magnificent patterns taken from the hotel's wallpapers and fabrics characterize the means of communication.
Rosenstar was in charge of everything from strategic and communications consulting to the development and implementation of the design concept. The result is a holistic concept that immerses the viewer in the world of the Wild Man.
