Rose star: New appearance for Ottiger vineyard
The new bottles from Weinbau Ottiger in Kastanienbaum near Lucerne feature the «Ottiger O» logo. The Rosenstar agency is responsible for this and for the winery’s entire rebranding.
The overall concept is intended to focus on the company's values. "Simple, clear, independent": this is how the agency describes Weinbau Ottiger's communications presence. This embodies down-to-earthness and openness, straightforwardness and attention to detail at the same time.
The resulting logo, the "Ottiger O," is intended to be omnipresent as a trademark, but is used variably: It appears on the labels in eight variants that provide information about the respective wine type. A color code indicates the grape varieties.
The new image encompasses all means of communication: from wine labels to signage, vehicle lettering and stationery, to the Website and a new brochure. The latter were implemented in cooperation with the text agency Trollhauser.
