Rosas'n'Co and Euro RSCG Zurich fight for Tibet

Just in time for the start of the Olympic Games in Beijing, the advertising agency Euro RSCG Zurich and the production company Rosas'n'Co are presenting a new spot for human rights in Tibet as part of a global campaign. With a direct statement, the spot is intended to draw attention to human rights violations in China and make a contribution to the protection of the Tibetan community. Christine Wiederkehr acted as director. Born in Biel in 1978, she has won international awards for her graduation film. The International Association of Tibetan Organizations has been trying for years to draw attention to China's human rights violations - in view of the Olympic Games, a global solidarity community was therefore established, also supported by numerous celebrities such as star director Oliver Stone. Part of the campaign was an attempt by Tibetan athletes from all over the world to get the Olympic Committee to accept their application to participate as a national team.
However, the application was rejected by the Olympic Committee and Plan B of the follow-up campaign was implemented accordingly: Dramatization of the human rights violations. On Human Rights Day, a demonstration was organized in front of the Olympic Committee in Lausanne - international news outlets such as the BBC and Al Jazira reported on it - and the realization of the current commercial was pushed forward.
Responsible at the Swiss-Tibetan Friendship Society (GSTF):

Daniela Lehmann (Campaign Coordinator). Responsible at Rosas'n'Co, Zurich: Kerstin Reulen (producer), Christine Wiederkehr (director), Filip Zumbrunn (camera), post-production: Ultraimages, sound: Jingle Jungle, music: Alex Kirschner. Responsible at Euro RSCG Zurich: Juerg Aemmer (CD), Matthias Müller (consulting), Frank Bodin (overall responsibility)