Rosarot creates campaign to emotionalize the Talsee brand
In order to sharpen the brand values and position itself clearly in the market, Rosarot was commissioned to realign and emotionally refresh Talsee's appearance.
Particular importance was attached to the homeliness of the bathroom. The new campaign visual shows people who are not bathing, but making the bathroom their second living room - in keeping with the claim "At home in the bathroom. The images emphasize warmth, appear light and inviting through brightness and light accents, and present the brand in a human and likeable way. Talsee's design aspirations are clearly expressed. And the writing also lets customers immerse themselves in the bathroom just by reading it.
In addition to the emotional arguments, Talsee's rational strengths are communicated with new clarity. "Swiss made", "since 1896", "award-winning design" and "custom-made" were identified as convincing advantages and are reflected throughout the campaign. The new appearance will be applied to all means of communication, offline and online, transferred.
Responsible at Talsee: Bruno Scherer (Managing Director), Rebecca Steiner (Head of Marketing & Design), Urs Kaufmann (Head of Central Sales). Responsible at Rosarot: René Karrer (Creative Director), Andreas Steiner (Concept, Text), Andrea Bissig (Art Direction), Sven von Osten (Graphics, Design), Chantal Jenny (Project Management).
