Rolling packages surprise Switzerland
Everyone has experienced it: You come home in the evening and find a yellow note from the post office in your mailbox indicating a missed shipment. You can use it to pick up the item at the relevant post office. But there is another way. Jung von Matt explains how.
Anyone who enters the number of the pick-up invitation on the Swiss Post website or scans the printed QR code with their cell phone via the Swiss Post app can decide for themselves when and where they want to pick up the missed item.
To communicate this service, Swiss Post carried out a live action on the weekend of September 5 and 6. Thirty converted postal parcels drove through Lucerne's busy city center in search of their recipients. They rolled nimbly past the feet of passers-by (piloted by 30 professional model car drivers).
Thanks to a large selection of prepared gifts, random people could be suitably surprised - the packages stopped in front of them, opened and handed over flowers for lovers or bones for dogs.
The spontaneous reactions were captured on film:
Responsible at Post Logistics: Ruth Mathias (Head of Communications), Martin Gonzenbach (Head of Marketing and Online Communications), Monika Dellenbach (Online Manager Marketing Communications). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction), Pablo Schencke (Creative Direction), Alain Eicher (Text), Marco Dettling, Roman Meister, Roman Mösli (Consulting), Deborah Herzig (Art Buying). External partners: Simon Nagel (direction), Valentin Altorfer (props), White Horse Music (music).
