Rod Kommunikation has launched a campaign for Bell with the claim "You are the grill chef". This comprises four TV commercials, several advertisements, a POS brochure, B2B measures and an interactive competition. The entertaining TV commercials at the heart of the campaign show the typical barbecue scene: The barbecue chef (Dominik Gysin) stands at the sizzling and sizzling barbecue. His buddy (Beat Schlatter) arrives and opens the conversation with "Hey, boss" until the barbecues are "Cha me schicke". The TV commercials were produced with director Michael Steiner.

>To spot 1
>To spot 2
>To Spot 3
>To spot 4

Responsible at Bell: Davide Elia (Head of Marketing/Communications), Ramona Bornéque (Advertising Project Manager), Micha Roth (Marketing Project Manager). Responsible at Rod Communication: Michael Benz, Sascha Borsai, Regula Fecker, Megan Gutman, Angela Francioli, Petra Hiltenbrand, David Schärer, Maurus Zehnder. Production: Onfilm, Michael Steiner (director), Filipp Zumbrunn (camera) Michèle Seligmann (producer), Stefanie Bereiter (production coordinator), Daniel Cherbuin (editor), Adrian Frutiger (music). Online video, post-production: Hastings, sound studio. Photography: Jonathan Heyer.

Rod Kommunikation has won a new client in Bell. The Zurich agency was able to beat three other agencies in a competitive presentation. It will develop and implement a campaign for the 2009 barbecue season for the meat manufacturer.