Rod: Visual identity for "Tickets 4 Friends
At this year's Freestyle.ch event at Zurich's Landwiese, the «Tickets 4 Friends» initiative was launched and prominently featured. The Zurich-based agency Rod developed the accompanying visual.
The offer is aimed at young people between the ages of 14 and 24 with the aim of getting them interested in snow sports and making them affordable, according to a press release. The principle is simple: if four people buy tickets for mountain railroads, book snow sports courses or hotels, they only pay for three.
The Zurich agency Rod Kommunikation developed the graphic design for the offer, which could be seen for the first time at this year's Freestyle.ch on stickers, boards, start numbers and in a video (realization: Tarzan & Jane).
