Rod: "Slow down. Take it easy" awarded European Gold Effie
After winning the Swiss Effie, Rod Kommunikation now also takes gold at the European advertising efficiency award "Euro-Effie".
For several years, no Swiss agency has managed to win this coveted trophy, the agency writes in a statement. The campaign for adapted speed "Slow down. Take it easy" with the protagonist Franky Slow Down now counts over 270'000 Facebook fans, around 1 million stickers have been distributed and the campaign song of the same name charted at number 5 on the official Swiss hit parade of singles. The prevention campaign was developed on behalf of the Swiss Insurance Association SVV, the BFU Advisory Office for Accident Prevention and the Road Safety Fund FVS.
The award is evaluated by proven experts in marketing and strategy and is given to work that demonstrates evidence of exceptional effectiveness based on metrics and results.
