Rod calls for Tamedia to vote
With fictional headlines on the front pages and full-page ads in all language regions, Tamedia is calling on people to participate in the federal elections on October 18. The campaign was created by Rod Kommunikation.
The members of the National Council and Council of States who will be newly elected in a month's time will set the political course for the next four years and thus decide which issues will occupy the Swiss public. "What headlines would you like to see in the future?" and "Voting means having a say" therefore appear today in all twelve daily newspapers and as a fictitious front page in all editions of the commuter newspaper 20 Minuten.
The headlines for September 18, 2018, three years after the federal elections, were set by the editorial teams. They focused on political business that could occupy the newly elected members of the National Council and Council of States in the coming years. The editorial teams of Switzerland's largest media group opted for both national and regional topics, such as the procurement of fighter jets, an eight-lane highway between Lausanne and Geneva, a Ticino Federal Council enacted by law, or a converted barracks in Bern.
"Our media enable their readers to form their own opinions, especially before elections and votes. Personally, I think it's important that we Swiss use our rights and vote," says Pietro Supino, publisher of Tamedia. The campaign was conceived and realized by the Zurich agency Rod Kommunikation.
