Rod: New HIV campaign focuses on personal commitment

The Federal Office of Public Health (FOPH), together with the Swiss AIDS Federation and Sexual Health Switzerland, is launching the new Love Life campaign against HIV and other sexually transmitted infections (STI). "Love Life - and have no regrets" shows how attractive it is to consciously protect oneself against sexually transmitted infections. At the center is the Love Life Manifesto with its three statements "I love my life, I owe it to myself," "I love my body, that's why I protect it," and "I don't regret anything, I take care of it." Responsible behavior means following the tried and tested safer sex rules: "1. penetration only with a rubber, 2. no blood or sperm in the mouth and 3. if it itches, go to the doctor".

A campaign not only for, but above all with the population

"Love Life - and have no regrets" builds on personal commitment. Those who promise themselves to live the ideas and principles of the manifesto can follow it on the website Lovelife.ch agree anonymously. Those who wish can also make a public pledge for responsible sexual behavior: People who have agreed to the manifesto can share their pledge via social media. In addition, they can order a free pink "Love Life" ring and wear it visibly to show that they are part of the campaign.In addition, the campaign is looking for individuals and couples to sign up for a casting on Lovelife.ch. Their original idea of a responsible approach to sexuality is then to be implemented in an artistic way as a poster.

Repentance - a central theme in (sex) life

The motto "Love Life - and don't regret anything" addresses a key issue: regret. A new representative survey from Switzerland shows that more than a third of people regret something about their previous sex life. One person in five regrets not protecting themselves with a condom during sex. Those who commit to Love Life and live by the Manifesto will have one less important reason to regret something in the future.