Rod fights cellulite in the birch forest

 
The Zurich agency Rod has designed a microsite for Weleda's birch program. It was realized together with multimedia producer Christoph Dubach. The website is part of the early summer communication of Weleda's birch products, a product line against cellulite. According to the press release, the site is to be publicized with further communication measures by the end of spring.weleda.ch/birch offers a virtual tour of the Weleda products. It offers a four-week anti-cellulite cure in the form of a 5-point program. Users can browse through daily reports by presenter and actress Viola Tami, PR woman Alexandra Hermann, stylist Tina Weiss or actress Tonia Maria Zindel and win one of the three Birch products every day.
Responsible at Weleda:
Patricia Pécourt (Head of Advertising), Michèle Prevot (Product Management) and Elena Zavatta (Head of Marketing).