Rod: Spring awakening with SBB
We’ve been feeling its arrival gradually for a few days now, and next week it’s official: spring. Reason enough for SBB to celebrate the awakening from the gray winter with its «At Home on the Road» campaign.
"In love with spring" is the motto of the print subjects developed by Rod Kommunikation. The campaign is flanked by various measures implemented directly by SBB.
The SBB website offers tips for romantic excursions, while the SBB blog features an expert who offers tips for flirting on the train. Anyone who wants to can post a declaration of love via SBB Facebook, which, with a bit of luck, will be announced on the train as a loudspeaker announcement on 21 March - the day spring begins. Next Wednesday, 18.3. couples (and non-couples!) can meet at the station SBB in Basel for the "kiss action" to make out passionately in front of a photo camera. Because: the best of the kisses will appear in a special ad in the Blick am Abend. So that the kisses may succeed well, the action is supported by Labello.
Responsible at SBB: Jan-Hendrik Völker-Albert (Head of Strategy, Marketing, Sustainability); Myriam Siksou (Head of Group Marketing); Jasmin Stadelmann (Communications Manager Passenger Traffic); Christina "Shibby" Schmid (Social Media E-Business).
