Rioja with new agency in the Swiss market
Since early October, the marketing account and communications office of DOCa Rioja have been managed by a joint venture between the agencies Mettler Vaterlaus and Vischer, Merkt & Partner.
With sales of eight million bottles per year, Switzerland is one of the most important export countries of the leading Spanish wine region Rioja. No wonder the development in the Swiss market has a high priority for the Consejo Regulador of the DOCa Rioja.
Since October 1, 2016, DOCa Rioja has been managed by the agencies Mettler Vaterlaus and Vischer, Merkt & Partner. While mettler vaterlaus has a lot of know-how in the wine sector, Vischer, Merkt & Partner contributes its experience in event management to the project.
The range of wines from Rioja impresses both with its classic crianzas, reservas, and gran reservas, which come to market maturely, and with modernly conceived growths with plenty of fruit-driven charm. With a mix of different marketing measures, the Spanish flagship wine region is to be sustainably positioned as a premium brand in the Swiss market. Social media activities, press trips, prestige tastings, events and promotions, classic PR and specific advertising measures are planned.
