Ringier and SRG SSR join forces in the video sector

During the test phase until the end of March 2017, the SRG business unit SRF Ringier will provide up to eight videos per day for all digital channels. These are videos on current topics in Switzerland and abroad that are produced in line with the corporate identity of the various channels. The videos are currently being used on Blick.ch, Blickamabend.ch, Energy.ch and the corresponding social media channels, and it is interesting to note that Ringier has the right to market the videos commercially. So-called "pre-roll" and "post-roll" ads may be placed. However, the videos themselves may not be changed.Video is already a success for the Blick Group: in the past two years alone, the Blick Group has increased video views from 60 million per year to over 340 million in 2016. Ringier is hoping that the collaboration with SRG will quantitatively enhance its offering, as Sebastian Pfotenhauer, Head of Video at the Blick Group, explains: "We are always on the lookout for good video content that also works on social media channels. SRF also fills a gap with its contributions, as the range of agency videos with Swiss topics or a Swiss focus is still very modest."