Ringier Axel Springer Serbia establishes marketing organization
Effective October 1, 2015, Ringier Axel Springer Serbia will launch the media sales organization Media Impact Srbija and offer innovative advertising solutions for the Serbian market.
The new organization is to offer its customers integrated 360-degree advertising solutions as well as cross-media services with a focus on technology and data. Ringier Axel Springer Media wrote this in a statement on Wednesday. Media Impact Srbija offers its clients tailored advertising solutions, including innovative advertising products such as native and video advertising, it said. The portfolio includes strong print and online brands that together reach 2.1 million unique users (Gemius Audience 6/2015), 1.4 million mobile device users (Gemius Audience and Google Analytics, 6/2015) and 2.3 million print media readers (Ipsos Strategic Marketing, 6/2015).
After Media Impact Polska, Media Impact Srbija is the second marketing unit founded by Ringier Axel Springer Media. As part of this network, the organization benefits from access to Dreamlab, Ringier Axel Springer Media's Krakow-based technology hub. This develops state-of-the-art technologies for digital publishing and digital advertising.
Media Impact Srbija is headed by Mihailo Ponjavic (Sales Director of Media Impact Srbija). His core team includes Snezana Stojsavljevic (Head of News Portfolio Sales), Goran Radulovic (Head of Verticals Sales) and Marko Bogicevic (Head of Special Digital and Project Sales).
