Revolution thanks to innovation

Digitalization is changing our working world forever. Young, dynamic start-ups are tapping into the zeitgeist and using new business models to attack established companies that have relied on incremental innovation - continuous progress - for too long. For Thorsten Reiter, it is now high time for traditional companies to change their behavior if they do not want to end up like the dinosaurs that eventually lost their livelihood. In his book, Reiter describes what entrepreneurship and entrepreneurial spirit can achieve - qualities that characterize start-ups but are rarely found in established companies. Digital networking allows the "young savages" to make radical changes to the market, which are planned globally from the outset and thus give long-established companies a fright. Numerous examples from the corporate world provide the meat on the bones of Reiter's innovation theory. getAbstract recommends the book to managers and executives who want to initiate the change to corporate entrepreneurship with real leaps in innovation in the face of impending danger.getAbstract rating: 7Implementability: 7Innovation level: 7Style: 8

Publisher: Campus VerlagYear of publication: 2016Pages: 256ISBN: 9783593503370