Responsive: Wernli Internet relaunch and rhyme contest
After the Responsive agency successfully completed the relaunch of several Hug websites in early 2015, it also began work on the website for the long-established brand Wernli.
The new website seduces every biscuit lover with its playful elements based on the basic Erdmannpeisker campaign. As usual, the graphics team at the Responsive agency worked with a great deal of passion and presented the fine Wernli products in the best possible light. Thanks to the Typo3 content management system (CMS), the team of editors at Wernli has user-friendly administration of the new website, including simple maintenance of the three languages. The extensions and plug-ins adapted to their needs also make their work easier. According to the press release, Responsive placed particular emphasis on the connection to Hug's internal data warehouse (DWH), where all product data is maintained centrally and automatically transferred from the websites.
From smartphones and tablets to desktops - the Website is accessible on all platforms and is of course fully responsive. The website's clear menu navigation guides visitors safely to their destination. In addition to all important information about the company, all products and their ingredients as well as nutritional values are visible.
Rhyming allowed
Now you can also comment and rate. Because, as we all know, Wernli likes to share. And to reinforce this statement, Wernli officially invites you to rhyme: Anyone who comes up with an original Wernli rhyme on the subject of sharing biscuits may soon discover it on the new Wernli packaging.
Responsible at Hug: Esther Zürcher (Head of Product and Brand Management at Wernli), Maya Moléa (Product Manager at Wernli), Murielle Jöri (Junior Product Manager at Wernli), Mike de Bever (Head of Consumer Marketing). Responsible at Responsive: Tuan Nguyen and Patrik Marty (both Managing Partners).
