Reputation Experts expand team and publish white paper
The «Reputation Experts» network of experts is expanding with the addition of Hans-Jakob Boesch, a specialist in crisis management, public affairs, and strategic communication. At the same time, a white paper on the role of «reputation boards» in companies is being published.
Reputation is becoming increasingly important as a strategic factor and is being discussed more and more frequently in board and management meetings. With the expansion of their network and the publication of their first white paper, the Reputation Experts are taking a further step in this direction.
Hans-Jakob Boesch is new on board. He has many years of experience in politics, communication and consulting. Since 2021, he has been supporting companies and managers in crisis situations and in political communication with his company Hjb. He was a cantonal councillor and party president of the FDP Canton of Zurich and is a member of a foundation board. At Reputation Experts, he will strengthen the areas of crisis communication and public affairs in particular.
Plea for a "reputation board"
The Newly published white paper by Susanne Müller Zantop argues for the introduction of a "reputation board" in companies. It analyzes how a cross-functional body can specifically manage a company's reputation - a practice that has so far often remained without permanent staff or budget. The publication is supplemented by a case study by Sabrina Huber, who shows how such a board can be implemented in the reality of a company. The paper provides concrete recommendations for anchoring reputation management as an integral part of corporate management.
