Republica: Voting instead of waiting at The Beef Burger
For the launch of The Beef Burger, Republica was commissioned by Sportgastro to develop the brand, design the interior, and create an interactive brand experience under the slogan «Build your Burger.».
In November, The Beef Steakhouse was joined by The Beef Burger - a joint venture between Sportgastro and the Migros Aare cooperative. The "to go" concept at Marktgasse 44 is geared towards a younger, mobile clientele. The customer experience process developed by Republica in collaboration with Sportgastro focused on the motto "Build your burger" with the idea of letting the customer's enjoyment experience begin at the front door.
This allows meat lovers to accompany their burger after ordering and then receive the product, which has been customized according to their individual wishes with numerous types of bread, different amounts of meat and all kinds of extras and sauces. The choice is made easier by attractive menu screens. So queuing means experiencing - and not just waiting.
The buffalo head, which also adorns The Beef Steakhouse, remains a defining element of the interior design. For the CI/CD design, Republica further developed the colors and typology of The Beef Steakhouse. An animated website, an attractive motion spot and flyers and postcards displayed in the restaurant were created to explain the "Build your Burger" principle to customers.
Republica also created the entire packaging design, such as the burger wrapping paper, the French fries bags and the sauce containers.
