Republica: Radio spots for the Bea
For the Bern Spring Fair Bea, Republica designed the advertising for the fair highlights using advertisements, banners and radio spots in addition to the broad announcement advertising with this year's poster motif.
In addition to its traditional offerings, this year's Bea attracts visitors with additional attractions: a gigawave for self-surfing, primal sports to try out and the world's highest freefall tower "Swiss Tower" with over 80 meters higher for that special kick as well as a really strong shopping offer with around 1000 exhibitors. Republica designed and implemented advertisements, radio spots and banners to promote these highlights. As with the Announcement campaign Bea & Lea are the stars here too.
Responsible at Bernexpo: Rolf Krähenbühl (Group Exhibitions Director / Head of Exhibitions), Daniel Beyeler (Exhibition Director), Flavio Sartori (Exhibition Director), André Caradonna (Head of Communications), Rachel Strebel (Head of Communications Bea/Horse). Responsible at Republica: Mike Krüll, Chris Morgan (Creative Direction), Kerstin Berk (Art Direction), Fabienne Lötscher (Graphics), Raffael Futterlieb (Text), Daniela Zehr (Consulting), Andrea Nehls (Consulting), Bala Trachsel (Overall responsibility).
