Republica: Love campaign for BSC Young Boys
During the blockbuster championship match against Basel at the sold-out Stade de Suisse, BSC Young Boys launched its new season ticket campaign. With slogans like „Ich YB Dich,“ the 2010 season ticket is currently being promoted throughout Bern and beyond the canton’s borders.
Having already won the pitch for the management of the two brands BSC Young Boys and Stade de Suisse in late summer, the Bern-based communications agency Republica did not want to stop there. Together with those responsible at Stade de Suisse and the Biel-based creative partner Textatelier.ch, a campaign was developed that could not be more differentiated. With slogans such as "Ich YB Dich", "YB geht durch den Magen" and "Alte YB rostet nicht", the 2010 annual pass is currently being advertised throughout Bern and beyond the canton's borders.
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The campaign can be seen immediately on posters, flyers, banners, public transport advertising as well as in advertisements, mailings and merchandise articles. It will run until at least November 2010.
Responsible at Stade de Suisse, Wankdorf National Stadium, Bern: Stefan Niedermaier (overall responsibility, CEO), Cornelia Magnin (responsible for marketing communications), Melanie Friedli (marketing communications), Marc Zuberbühler (graphics). Responsible at Republica, Bern: Bala Trachsel (overall responsibility, CEO), Oliver Kirschbaum (consulting), Re Wilk, Chris Morgan (creative direction), Thorsten Kaletsch/Textatelier.ch, Re Wilk (concept/text), Kasper Kobel (art direction), Jaron Gyger (graphics). Photography: Michael Sieber, Thun. Styling: Diva Obscura, Bern. Image processing: Patrick Salonen, Bern.
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The campaign can be seen immediately on posters, flyers, banners, public transport advertising as well as in advertisements, mailings and merchandise articles. It will run until at least November 2010.
Responsible at Stade de Suisse, Wankdorf National Stadium, Bern: Stefan Niedermaier (overall responsibility, CEO), Cornelia Magnin (responsible for marketing communications), Melanie Friedli (marketing communications), Marc Zuberbühler (graphics). Responsible at Republica, Bern: Bala Trachsel (overall responsibility, CEO), Oliver Kirschbaum (consulting), Re Wilk, Chris Morgan (creative direction), Thorsten Kaletsch/Textatelier.ch, Re Wilk (concept/text), Kasper Kobel (art direction), Jaron Gyger (graphics). Photography: Michael Sieber, Thun. Styling: Diva Obscura, Bern. Image processing: Patrick Salonen, Bern.
