Republica communicates for MyCulture tour
The Bern-based communications agency Republica is handling all communications for the MyCulture tour, which marks the culmination of the Migros Culture Percentage youth competition on the occasion of its 50th anniversary.
The Bern-based communications agency Republica is responsible for the overall communications for the MyCulture tour. This is the highlight of the MyCulture.ch youth competition organized by Migros Culture Percentage to mark its 50th anniversary.
At the end of June, MyCulture shows will take place in 12 Swiss cities, where young people aged between 14 and 20 will present a program of dance, theater, literature, visual arts, fashion, film and music. The young creatives had previously worked on their project ideas in camps and developed them to the stage with the support of four professional directors and experienced cultural professionals from various disciplines. The result is three shows that are being promoted by Republica with posters, advertisements, flyers, Migros carrier bags, a website, a program booklet and direct marketing. The agency used the idea cloud from the MyCulture KeyVisual. The campaign will run until July 1.
At the end of June, MyCulture shows will take place in 12 Swiss cities, where young people aged between 14 and 20 will present a program of dance, theater, literature, visual arts, fashion, film and music. The young creatives had previously worked on their project ideas in camps and developed them to the stage with the support of four professional directors and experienced cultural professionals from various disciplines. The result is three shows that are being promoted by Republica with posters, advertisements, flyers, Migros carrier bags, a website, a program booklet and direct marketing. The agency used the idea cloud from the MyCulture KeyVisual. The campaign will run until July 1.
