Republica comes to the train for the SBB
On Monday, July 4, 2011, the foundation stone was laid for "Zurich WestLink", a major SBB construction project in Zurich-Altstetten. The communication agency Republica was responsible for the organization and communication measures surrounding this event.
"Zurich WestLink" is a major project by SBB Real Estate. In a few weeks, the foundation stone will be laid for "Bern Wankdorf", a similar construction project in the city of Bern. Republica will design and implement the celebrations and communication measures surrounding the project milestones of these two construction projects under the motto "moving in together". In particular, this includes the topping-out ceremonies, the processions and the inauguration celebrations, which will take place at the end of 2013 (Zurich) and 2014 (Bern). Republica was awarded the contract for this mandate following a pitch.
According to the agency, an important task of Republica is to promote acceptance of their future place of work among employees at the various locations and their willingness to embrace a new, shared working culture. As a symbolic act, a large chest containing the concerns and wishes of the employees at the seven existing Zurich locations was buried at the laying of the foundation stone for "Zurich West Link". They are to form the basis on which "Zürich WestLink" will stand.
