Republica designs new website for Schaerer
As part of a comprehensive mandate, the Bern-based communications agency Republica guided coffee machine specialist Schaerer through its transition from a manufacturer to an emotionally resonant coffee expertise brand. This process culminated in early October with the unveiling of the new logo at Schaerer’s new headquarters in Zuchwil, Solothurn.
The change process began with a series of workshops in which Republica, in collaboration with the client, developed the new positioning and the brand’s core identity. Republica developed the corporate identity along with a mission statement for the employees. The first key communication element to emerge from this work was the new tagline «Coffee comes to life,» which was followed over a two-year period by a whole range of additional design and communication materials: the redesigned logo, a new visual identity, a promotional video and brochure, product brochures, a new website, and the design concept for trade show booths and the new company building.
