Republica: Stabbed for the SC Bern
Following the print campaign «SCB. Gets Under Your Skin. 24/7,« the Bern-based 360° communications agency is now unveiling the video concept.
After focusing on the SCB players in advertisements and on posters, the film now focuses on the SCB fans. The spot shows that the fan community has been loyal to their club for years, the agency said in a statement on Friday. The commercial is designed for videotron, stadium screens and the web.
Responsible at Republica: Chris Morgan, Mike Krüll (Creative Direction), Stéphanie Schneuwly (Consulting), Top Fuel (Production). Responsible at SC Bern: Nicole Isenschmid (Head of Marketing).
