Republica, Fischer and Textatelier.ch produce BLS magazine
Following a competitive pitch, the BLS railway company has selected a consortium consisting of Republica, Textatelier.ch, and Fischer AG for Data and Print to oversee the reorientation and implementation of its customer magazine, *Streifzug*. The first issue based on the new concept will be published in April 2008.
Following a competitive presentation, the railroad company BLS has opted for a consortium of several partners for the reorientation and implementation of the customer magazine Streifzug. It consists of the Bernese communications agency Republica, the Biel-based text agency Textatelier.ch and the previous printing partner Fischer AG for data and print. In addition to printing, advertising acquisition and visual design, the mandate now also includes the content and editorial realization of the magazine. The magazine, which is available on BLS trains and reaches around 9,000 subscribers, is to be journalistically enhanced and enriched with additional reading material, as detailed in a press release on Tuesday. BLS Passenger Transport will continue to be responsible for the editorial content, including the choice of topics. In future, Streifzug will be published four times a year instead of the previous two, with a circulation of 35,000 copies. The first issue with the new concept will appear in April 2008.
