Republica fakes books for Orell Füssli
The bookstore chain Orell Füssli will open a location at the Westside shopping center in Bern-Brünnen in October. To recruit the necessary staff, the Bern-based agency Republica has created a campaign designed to attract a large number of applicants.
The book retailer Orell Füssli is moving into the Westside shopping center in Bern-Brünnen in October. The Bernese agency Republica has created a campaign to recruit the necessary specialist staff, with the aim of attracting a large number of applications. In addition, the people of Berne are to be made aware of the first two Orell Füssli branches in the canton. At the heart of the campaign are fictitious book titles designed to address potential job candidates bluntly and encourage them to find out more about the advertised positions via eBook.
From now on, advertisements, posters, web banners and eBooks will be used.
Responsible at Orell Füssli:
Andras Németh (Head of Management), Leonie Simmen (Project Manager). Responsible at Republica: Re Wilk (CD), Katja Dürig and Kasper Kobel (Junior-AD), Rita Steinauer (Text), Marc Bissig (Consulting), Nadja Rohr (Web-Consulting), Barbara Trachsel (Overall responsibility), Photo: Masato Yokoyama / Seven Pictures.
