Republica: The girl and the cow
After winning the pitch, Republica is showcasing the Bern-based Bea trade fair for the first time. The stars of the 360° campaign are 11-year-old Bea and her best friend, Lea the cow.
For the 62nd edition of Bern's traditional spring fair, Bernexpo and the Republica agency have come up with something special to re-stage the combination of the modern and the tried and tested: The story of a little girl who marches across Bern with her best friend, a cow. On the way to the fair, Bea shows and explains the numerous sights to her cow. The story of "Bea & Lea in the big city" is told in a video that can be viewed on the Website in which Bea can be seen. Bea & Lea not only adorn a film poster, but can also be seen on advertisements, visitor flyers, autograph cards and much more in the Bern region.
Kampagnenteasing: Mystery surrounding runaway cow
But before the two could set off together on their journey through Bern, they first had to find each other again. Over the past few weeks, the girl had been looking for her runaway cow with a mysterious poster campaign. On one Facebook page it collected information about Lea's whereabouts. Local media picked up the story. Now Bea has found her fattest friend again. The story was solved by the publication of the video.
Responsible at Bernexpo: Sabine Graf (Head of Communications), Roger Fuchs (Project Management). Responsible at Republica: Mike Krüll (Creative Direction), Simon Muster (Senior Consulting), Kasper Kobel, Rea Christ (Art Direction), Anne Boxleitner (Text), Topfuel (Film Production) Joelle Lehmann (photography).
