Renzen designs new appearance for Efforte

 As part of the opening up of the Swiss electricity market, energy service provider Efforte has decided on a new brand identity. The Olten-based company chose the Aarau agency Renzen Communications for the design. They were entrusted with the task of developing a completely new image. The aim was to position the still young company as independent, dynamic and likeable. To counterbalance the complexity of the subject matter, the new branding focuses on the human aspect. According to the agency, the combination of people shots and pictograms integrated into the image, which symbolize the respective business area, is intended to create an unmistakable visual world. In addition to the complete redesign of the website, a document folder for inserts, new stationery, two trade fair mailings and various advertisements were created.
Responsible at Efforte:
Christoph Bünger (CEO). Responsible at Renzen Communications: Emmanuelle Friedli (CD), Urs van Laer and Achim Kaufmann (graphics), Daniel Roth and Hanno Lietz (text), Luca Pibiri (consulting).