Renzen: Fresh-faced appearance for Spross
"Your hedge has a funny haircut!". With this and many other fresh-cheeky slogans, Spross Garten- und Landschaftsbau is currently advertising a wide range of autumnal services in the Zurich area.
The broad-based typo campaign by the Renzen agency is intended to position the traditional company Spross as a friendly, customer-oriented, flexible service provider that also offers the right solution for smaller, private gardens at an attractive price. After all, "No garden is too small to be a Spross garden". The typo concept makes it possible to play with very different messages in a way that is appropriate to the media and the target group, taking into account factors such as seasonality (autumn, Halloween) and location (public transport advertising on the Gold Coast and "Pfnüsel Coast"). In addition to advertisements, hanging boxes in Zurich's regional transport system and web banners on selected online platforms will be used. A further wave of posters, mailings and guerrilla measures is planned for spring 2016.
Responsible at Spross Ga-La-Bau, Zurich: Natalie Spross Döbeli (CEO); Christine Aschwanden (Marketing). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD); Achim Kaufmann (AD); Jan Maurer (Vice CEO); Joël Hummel (Consulting). Responsible at Zip Media, Zurich: Thomas Rüttimann (owner); Vania Costa (media consulting).
