Renzen brings gypsum to life for Knauf

Renzen Communications has created an advertising campaign for Knauf, a specialist in drywall and gypsum construction systems, which focuses on the skin-friendly properties of gypsum as a natural building material. The "Skin" concept focuses on the materiality of gypsum and its skin-like properties. This puts people at the center of the campaign: feeling good, warmth, sensuality, a pleasant room climate, natural moisture regulation, breathability, optimal heat balance or even pH value - these are topics that can be highlighted and illustrated by comparing gypsum/skin. Full-page advertisements were placed in special interest magazines and the trade press. Responsible at Knauf Schweiz AG, Reinach: Christoph Vogt (Head of Marketing).
Responsible at Renzen Communications: Emmanuelle Friedli (CD Art), Hanno Lietz (CD Text/Concept), Frédéric Renzen, Luca Pibiri (Consulting).