Renzen: First aid in everyday life
From August 24 to September 5, the approximately 1,000 Samaritan clubs of the Swiss Samaritan Federation will focus their annual national fundraising campaign on the theme «First Aid in Everyday Life.» Renzen designed the campaign materials.
A moment's carelessness or a minor mishap can quickly turn into a medical emergency. It's good if one of the approximately 30,000 Samaritans is there and can provide first aid with sound know-how. The proceeds from the collection are used for training and further education as well as for the procurement of first aid materials. Three quarters of the collection revenue remains with the Samaritan associations and cantonal associations, where work is largely done on a voluntary basis.
The Aarau-based communications agency Renzen conceived and designed the collection materials. This essentially includes a poster presence, information flyers and a first aid booklet to hand out to donors, as well as other supporting advertising materials.
Responsible at the Swiss Samaritan Federation: Stephan Hoenner (Head of Marketing and Communications), Sarah Berchtold (Project SamSam). Responsible at Renzen Communications: Achim Kaufmann (AD), Patricia Belser (graphics), Dieter Zobrist (consulting), Roland Marti (text).
