Renzen Communications: Cinema spot for Helvetia youth insurance
Working closely with Helvetia’s branding team, Renzen Communications has created a short movie theater commercial. It is primarily aimed at a young audience, with the goal of drawing their attention to Helvetia’s youth insurance in a lighthearted way.
Two Step Sound, a dance beat—and the headphones begin to stand up and dance to the rhythm of the music. According to the agency, the commercial seamlessly combined entertainment with communication of the product’s benefits.
The commercial is currently airing in German, French, and Italian in various Swiss movie theaters. While the 10-second version, which directly addresses parents, is being broadcast on TV before the *Tagesschau* on SF1, TSR, and RSI, the 14-second cinema spot also draws attention to the local agencies and the website with «Klack, klack, klack.» Helvetia.ch attentive.
Person in charge at Helvetia Insurance Switzerland, Basel: Martin Schwald (Branding, Head of Brand Services & Media). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Frédéric Renzen (Consultant). Production: Lobster Studios, Schlieren. Animation: Christian Rüegger, Sound: Steve Noi.
