Renzen Communications: Window replacement campaign for Kronenberger
A tailor-made mailing campaign for the sales force of the Swiss manufacturer of PVC-U windows is intended to promote the replacement of old windows with modern Minergie windows from Kronenberger.
According to the press release, the direct mailing campaign designed by Renzen Communications is based on a mechanism that has previously caused a sensation, particularly in the car industry, under the heading of "scrappage schemes": For every old window that is replaced with a new one, the customer receives a credit of 100 francs. With a total circulation of 135,000 copies, distributed in large parts of German-speaking Switzerland, the aim is to appeal to a very broad audience from the "private individuals" segment (homeowners)
Responsible at Kronenberger, Ebikon: Christian Käser (Managing Director). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Florence Kuhlemeier (text), Alain Götschi , Frédéric Renzen (consulting).
