Relaunch for the 80th anniversary
The Swiss home magazine Ideales Heim has been documenting the works of creative minds in architecture and design since 1928.
Its long tradition gives the Swiss living magazine Ideales Heim a special position in the magazine market. The magazine keeps the ideas of the Bauhaus and Werkbund eras alive in a modified form. "Value instead of throwaway culture, practicality instead of design exuberance are the leitmotifs," says publisher Emil Bisig. "Today, the leading Swiss living magazine is more topical than ever: the subject area is simultaneously becoming more popular and more difficult to overlook," says editor-in-chief Hans Georg Hildebrandt.
With five employees, the editorial team of the traditional glossy newspaper is comparatively large. Together with numerous freelance journalists and photographers, the editorial team produces ten issues a year.
To mark the anniversary, the publisher has brought out a 286-page magazine of record size. The cover story revolves around a spectacular property in keeping with the occasion, a villa by architect Philippe Stuebi. Another story revolves around a house by Richard Neutra in Hesse, followed by a project by architect Ana Escalante, who is further developing the "Desert Modernism" coined by Neutra. Stories about the anarchic furniture designer Maarten Baas or the architecture in the new James Bond film "Quantum of Solace" can also be found in the anniversary issue.
The magazine has been given a new layout and is now divided into three sections: an entrance with news items, a middle section with major stories and a tour through the rooms of a virtual house. Editor-in-chief Hildebrandt has tailored a new concept for the magazine, which was implemented by the Zurich design office Beling Thoenen, which is also responsible for the redesign of Schweizer Illustrierte. "Anyone who wants to get to know the names and minds behind the latest ideas can find out more in the Entree. Those who dream of beautiful houses or want to be inspired will find inspiration in the long photo spreads, which are supplemented with plans and information on the construction. And anyone who is about to refurnish their kitchen or bathroom, children's room or home office will find the most exciting products on a tour through the magazine," says Hildebrandt.
Ideales Heim is not Archithema Verlag's only project. Three special publications on gardens, kitchens and bathrooms are published annually under the label, summarizing all the news from the industry. (red)
With five employees, the editorial team of the traditional glossy newspaper is comparatively large. Together with numerous freelance journalists and photographers, the editorial team produces ten issues a year.
To mark the anniversary, the publisher has brought out a 286-page magazine of record size. The cover story revolves around a spectacular property in keeping with the occasion, a villa by architect Philippe Stuebi. Another story revolves around a house by Richard Neutra in Hesse, followed by a project by architect Ana Escalante, who is further developing the "Desert Modernism" coined by Neutra. Stories about the anarchic furniture designer Maarten Baas or the architecture in the new James Bond film "Quantum of Solace" can also be found in the anniversary issue.
The magazine has been given a new layout and is now divided into three sections: an entrance with news items, a middle section with major stories and a tour through the rooms of a virtual house. Editor-in-chief Hildebrandt has tailored a new concept for the magazine, which was implemented by the Zurich design office Beling Thoenen, which is also responsible for the redesign of Schweizer Illustrierte. "Anyone who wants to get to know the names and minds behind the latest ideas can find out more in the Entree. Those who dream of beautiful houses or want to be inspired will find inspiration in the long photo spreads, which are supplemented with plans and information on the construction. And anyone who is about to refurnish their kitchen or bathroom, children's room or home office will find the most exciting products on a tour through the magazine," says Hildebrandt.
Ideales Heim is not Archithema Verlag's only project. Three special publications on gardens, kitchens and bathrooms are published annually under the label, summarizing all the news from the industry. (red)
