Red Lion: Tailor-made for Hübscher

The Hübscher family has been tailoring shirts, blouses, suits and ties for the Swiss for three generations. Red Lion took this fact as an opportunity to tailor an advertisement for Hübscher. The magazine Du was chosen because it appeals to people who are interested in culture and beauty, the agency said in a press release. The subject shows a symbolic realization of the creation of a Hübscher shirt, which is painted directly onto a naked upper body using body painting.

Responsible at Hübscher: Matthäus Hübscher. Responsible at Red Lion: Sacha Moser (CD), Nicolas Vontobel (Art Director ), Jan Krohn (Text), Charlotte Hottinger (Consulting).