Recycling in the sky
Nespresso is already unveiling its fifth commercial featuring George Clooney.
Many promise heavenly coffee enjoyment. But Nespresso has found a way to use this advertising message without using the word "heavenly". After being hit by a grand piano (sic!), George Clooney was allowed to return from heaven to earth in a tongue-in-cheek film a year ago if he gave Peter his purchase from the Nespresso boutique in return. Now the commercial has found its sequel. In the fifth epic of the saga, Clooney has bought coffee again. Still traumatized by the last film, he is relieved to be able to leave the Nespresso boutique in one piece. But his happiness doesn't last long. Peter lurks once again in the guise of a cab driver and Clooney has to hand over the Nespresso capsules he has just bought once more. There is a new reminder for this film by Hollywood director Grant Heslov ("Good Night, and Good Luck"). In this short trailer, John Malkovich as cab driver Petrus Clooney returns a bag of squeezed capsules. "We recycle!" is the punchline from heaven. The reference to Nespresso's environmentally friendly production thus becomes the most important part of the new campaign. The commercials were shot in Milan. In a making-of video, which can be seen on Nespresso's new YouTube channel, Malkovich jokes that he is regularly asked about these films for Nespresso by fans at airports. However, no one has ever recognized him for his art films. In fact, the club community spans the globe and is also actively involved in the competitions on the site. Here, for example, you can create your own edited version. One winner will be able to march down the red carpet in Cannes with the stars next spring.
Nespresso is also launching a new CitiZ machine to coincide with the new commercial. This Special Swiss Edition has an ethnic look with a white cross on a red background and is intended to communicate the quality of Swissness. The machines are manufactured in Switzerland, and the coffee beans have also been processed and refined here for 25 years. During this time, Nespresso has become one of the most important Swiss brands. And our country has also become "the largest coffee exporter in the world." Andreas Panzeri
Nespresso is also launching a new CitiZ machine to coincide with the new commercial. This Special Swiss Edition has an ethnic look with a white cross on a red background and is intended to communicate the quality of Swissness. The machines are manufactured in Switzerland, and the coffee beans have also been processed and refined here for 25 years. During this time, Nespresso has become one of the most important Swiss brands. And our country has also become "the largest coffee exporter in the world." Andreas Panzeri
