Rebrand Awards: Catherine Martin honored
The Rebrand 100 Global Awards are the most prestigious award for brand repositionings and redesigns. Catherine Martin is correspondingly delighted to have been awarded a "Merit" for the redesign of Otto Fischer.
Otto Fischer is the second largest electrical materials wholesaler in Switzerland. What all business units have in common is that connections are made through which energy flows. This is visualized in the new brand design created by freelance art director and brand designer Catherine Martin through the concisely connected, flowing emblem OF. In this way, the DNA of the tradition-rich company has been successfully transferred to the present day. Today, the new brand identity is consistently applied at all levels: From the letterhead to the trade show booths and give aways to the building and the vehicle fleet.
Responsible at Otto Fischer: Patrick Fischer (Managing Director), Roger Altenburger (Head of Marketing + Logistics), Stefan Ruf (Head of Communications). Responsible at Catherine Martin Art Direction: Catherine Martin (Concept, Art Direction and Brand Design).
