Real marketing

BOOK TIP In the book "Real Marketing", Marc Rutschmann and Christian Belz show how customers can be led to buy. Although the book is heavy fare in parts, the authors hit the nerve of the times in terms of content.As appealing as the bee photos and the catchy picture texts of this book may be, the main text is heavy fare in places. The structure and content of the two authors are clearly aimed at professionals who have marketing knowledge. They cover all aspects of marketing, which focuses on the actions of the customer and which they call "real marketing".Unfortunately, some repetitions creep in.In terms of content, however, the two hit the nerve of the time. In our multi-option society, the brand alone is only a guarantee for sales in the very fewest cases. Today, the number one is the one who knows best how to accompany the customer on the path to purchase.getAbstract recommends this solid, attractively designed book to all marketers who are open to new focuses and a modern approach to advertising.getAbstract rating: 7Feasibility: 8Degree of innovation: 8Style: 6Publisher: Schäffer-PoeschelPublication date: 2014Pages: 192ISBN: 9783791033396--------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.