Reach refreshes Pistor's corporate design
The Zurich-based brand development and brand management agency Reach has been awarded the contract to revise the corporate design of the Lucerne-based company Pistor following a selection process with competitor presentations. The new image has been gradually introduced to the market since the beginning of August.
The Zurich-based brand development and brand management agency Reach has been awarded the contract to revise the corporate design of the Lucerne-based company Pistor following a selection process with competitor presentations. The new image has been gradually introduced to the market since the beginning of August.
Continuity and the recognizability of their brand values were important to those responsible at Pistor. The identity developed by Reach takes into account Pistor's tradition and history dating back to 1916. The new claim "faster is fresher" sums up Pistor's brand promise in a nutshell. The new company logo is now being implemented on Pistor's communication tools, such as the large fleet of trucks and customer and employee magazines.
Reach is an owner-managed agency for brand development and brand management. The agency was founded in 2003. It specializes in the conception, development and implementation of brand and communication strategies.
Continuity and the recognizability of their brand values were important to those responsible at Pistor. The identity developed by Reach takes into account Pistor's tradition and history dating back to 1916. The new claim "faster is fresher" sums up Pistor's brand promise in a nutshell. The new company logo is now being implemented on Pistor's communication tools, such as the large fleet of trucks and customer and employee magazines.
Reach is an owner-managed agency for brand development and brand management. The agency was founded in 2003. It specializes in the conception, development and implementation of brand and communication strategies.
