Intoxication: Three new films to convey Swissness & Co.

The Swiss family business Rausch was founded in 1890 and has been using the natural power of herbs for its hair and body care products ever since. In Switzerland, the company already enjoys a high profile. In order to now also establish itself more strongly abroad, Boutiq Films was commissioned to produce a series of three image films.

The director Laurids Jensen has created three short spots in which central values of Rausch such as: Swissness, natural beauty, the lightness of being, the closeness to nature, but also the extraction competence are to be put into focus.

Boutiq Films shot the films in the Swiss mountain landscape and shows a slice of the unsullied reality as well as the boundless beauty of nature. This feeling of life is underlined by the music, which was composed especially for these films.

Closely related to the nature recordings are the recordings of studio recordings. The smooth transitions to highly artificial technical processes are meant to stand for the extraction competence that characterizes Rausch's in-house process.

Responsible at Rausch Kreuzlingen AG: Esther Widmer (Head of Communication), Sandra Banholzer (CEO), Petra Hollenstein, Barbara Banzhaf (CSO), Concept: Doyenne & Boutiq Films, Film Production: Boutiq Films, Producer: Paula Liszko, Director: Laurids Jensen, DOP: Nicolas Heiz, Editing: Nicolas Bechtel, Grading: Simon Hardegger, Music & SD: Luca Colaci.