Rau designs spring/summer campaign for Bernie's
There’s a breath of fresh air at Bernie’s. To coincide with the reorganization of its Zurich location—which now features three stores (Bernie’s Donna, Uomo, and Furore Uomo) around Löwenplatz—the company is focusing on a design that’s sure to catch the eye.
The campaign was realized by Rau Werbeagentur, which was already responsible for the "architecture campaign" for New Bernie's Fashion in the previous year.
The subjects are staged by Rau in advertisements, customer mailings/cards and at the POS. The three-dimensional communication agency Hauser & Partner is responsible for staging the campaign in the shop windows of Bernie's stores. Highlights include oversized images of the motifs on the façade of the Zurich "Glashaus" (Bernie's Furore store) on Löwenplatz.
Responsible at New Bernie's Fashion: Pina and Rinaldo Di Falco, Riccardo Midolo. Responsible at Rau Advertising Agency: Richard Rau (creative direction), Andreas Konrad (art direction), Mauro Dimitri (styling/consulting), Oliver Rau (overall responsibility). Responsible at Hauser & Partner: Sandra Dubler (Project Manager Shop Window Design), Markus Dambach (Management). Responsible at Flowcube: Alfredo Schilirò, Lisa Quarg (Strategic Communication).
