Rau: "Big Tower" grows into the sky
The SOV building, the «Big Tower,» is being built in the Guthirt neighborhood of Zug. The advertising agency Rau handled the marketing for this multifunctional building, which features a restaurant, retail space, office units, and apartments.
The Rau agency was commissioned by its client Kuoni Mueller & Partner to create the overall advertising concept including naming and claim. Website and various marketing tools are to support the letting of the apartments, the office space and the retail area on the first floor.
Responsible at Rau Advertising Agency: Richard Rau (creative direction), Andreas Konrad (art direction), Mauro Dimitri (consulting), Oliver Rau (overall responsibility).
