Raphael Bratschi new at APG|SGA

APG|SGA is stepping up its activities in mobile media, user activation, and data collection. Back in 2014, the out-of-home advertising company launched the "Double Impact" product, which enables the combination of billboards and mobile devices by means of advertising banners. Only recently, APG|SGA successfully implemented the pilot project "Guess why beacons" with the loyalty app Poinz and Swisscom (Werbewoche.ch reported). According to the company, it is convinced that mobile Internet use in the context of analog and, above all, digital outdoor advertising will result in new interactive forms of advertising and open up innovative and data-supported targeting options - especially in the direction of programmatic planning.

"The location and relevance of the advertising content played out are becoming increasingly important. We see unique opportunities in linking our advertising media with mobile devices," says Markus Ehrle, CEO APG|SGA.

Raphael Bratschi knows the outdoor advertising business. From 2008 to 2010, he already worked for APG|SGA as a key account consultant. After that, he was active in various companies for the digital advertising market. Since fall 2014, he worked for Adwebster as Sales Director & Business Development and was responsible for the areas of marketing and consulting. Raphael Bratschi will take up his position at APG|SGA on September 1, 2016 and will report directly to Beat Holenstein, Head of the Partner & Product Management division.