Ralf Löwe new as Head of Consulting and Strategic Planning at Evoq

According to the statement, his focus is on cross-channel and cross-media brand management. In 2007, Ralf Löwe founded the full-service agency Skalpafloi in Hamburg with a focus on strategic planning and conception. He managed it for nine years. His industry experience ranges from automotive to fashion, travel, media and technology, to name a few. Previously, the Kiel native worked for renowned agencies such as Jung von Matt, McCann Erickson and Scholz & Friends. For Grey Worldwide, he most recently helped build up the Grey office in Hamburg as a unit head and as a member of the extended management team and the Germany board.

Löwe knows Evoq owners Sutter and Schaffner from previous joint projects since their agency was founded nine years ago. "Working with Evoq has always been effective and fun, which is why I was happy to accept their offer to be responsible for and further develop the areas of consulting and strategic planning," says the analytical thinker from the far north. "Means and possibilities in brand communication are more diverse today than ever before. That's why targeted brand management is all the more about keeping your head above water and not losing sight of the big picture in the face of so many moments. Or to translate it to Switzerland: climb to the top more often and look at the world from above," says Löwe.