"Raini" and "Gilbi" comment on Swiss World Cup matches
To promote the new Ultra HD televisions from Samsung, Serranetga has the two SRF commentators Gilbert Gress and Rainer Salzgeber analyze the matches of the Swiss national team in a «mini format».
Gilbert Gress and Rainer Maria Salzgeber, who doesn't know them both? The former with his unmistakable seventies hairstyle and oversized aviator glasses, the latter with his always extravagant style of dress. Imagine the two of them as children!
This is exactly what Serranetga is doing to promote the new Ultra HD TVs from Samsung. Under the motto "Experience football anew," viewers are taken back to the childhood of "Raini" and "Gilbi. In their children's room, which has been converted into a UHD studio, the two comment on the hottest match scenes of the Swiss national team and explain important terms around the round leather. Raini's guinea pig "Beni" also acts as a World Cup oracle, predicting the outcome of the next Swiss match.
The very personal analysis will be broadcast on the following day of each Swiss World Cup match.
//www.youtube.com/watch?v=spT3qeVGkM8
//www.youtube.com/watch?v=7Ajx5jesuaw
Responsible at Samsung: Alexander Tschobokdji (Head of Marketing Switzerland), Anja Olsson (Head of Marcom), Allan Haverman (Marcom Specialist Consumer Electronics). Responsible at Serranetga: Florian Beck (Creative Direction), Daniel Zuberbühler, Nicolas Hostettler (Consulting), Mitch Bekk (AD Film), Philippe Lehmann (Screen Design), Thomas Blumer (Text / Concept), Diego Dirren, Erwan Eydt (Programming), Annick Engeli (Production / Casting Management), Luca Zurfluh (Camera), Michelle Oberholzer (Styling / Make-up), Monica Santana (Scenography), André Brauen (Sound), Alex Kirschner (Jingle).
